Houston’s Annual Conference is About More Than the State of the Global Energy Sector

OTC distinguishes itself in the energy industry by advancing scientific and technical knowledge, enhancing the competency of industry professionals. Last year, it introduced d5 designed as the perfect companion event for OTC, as it exposes attendees to disruptive technologies from other industries, helping them build unique connections, and develop innovative solutions that can be applied to their business area.

That Was Then, This Is Now

At the Offshore Technology Conference (OTC) in Houston last year, the industry was abuzz.

Despite a rough year in the global oil market, things just felt different.  Innovation abound.  Participants inspired.  It all lent itself to the largest turnout in the show’s history.  And then the global oil market reared its ugly head.

Since last year’s OTC, the global energy sector has been plagued by incessant waves of negativity, dealing with far too many questions about a long-awaited recovery, and far too few answers about the future state of the market.  It’s safe to say that uncertainty has taken its toll.  This is something to embrace rather than run from, because as we all know, technology moves fast. A perpetual state of flux is the new norm for energy markets as the world looks for cheaper, safer, easier to harvest, renewable, greener energy.

However, with less than two months to go until OTC 2016, there are plenty of reasons to look forward.  And mark these words – there is no place else you want to be come the week of May 2, 2016.

Every year, Houston is the epicenter for world energy discussion as the city readies itself to cross thresholds into new energy frontiers. 

Thinking Outside of Oil & Gas – The “New” Offshore

When you think about the offshore industry, what comes to mind?  While some may imagine large industrial rigs or fuel barges, many immediately associate one thing – oil.

Rightly so, especially in the United States, where offshore operations continue to be dominated by oil and gas.  However, few even consider other offshore energy operations, such as offshore wind, which has thrived in markets across Europe and China for the better part of a decade.

In fact, areas like the United Kingdom, Germany and other surrounding nations have made significant strides in the field of offshore renewables – strides that may soon be seen across the U.S. and the rest of North America.

Over the course of the last few years, many developers have tried (and failed) to build a renewables infrastructure that would allow the U.S. to harvest wind energy offshore, like energy partners overseas.

And while that is no small feat, it is important to note that offshore wind in the U.S. has attracted some marquee attention, which has created a strong sense of optimism and promise in an emerging marketplace.

Emerging Industry, Emerging Attitudes

Recently, Dong Energy A/S, the largest sea-based turbine developer in the world, revealed its forecast for the lengths developers will need to go to in order to cultivate a viable offshore renewables market in North America.  In the U.S. specifically, in order for offshore wind to stick, developers would need to install 500 megawatts each year for the next 15 years.

Given the fact that there are well over 4,000 gigawatts of total renewable energy off the coast of the U.S., it makes for an interesting development.  And you can bet that it has caught the attention of the broader global market – especially considering the fact that it’s occurring roughly a decade earlier than anticipated.

Despite years of false starts and stalemates for offshore renewables developers, a number of high-profile, established companies are throwing their hat into the U.S. renewables arena.

Companies like Deepwater Wind, LLC, which is on track to complete it’s first offshore wind farm in U.S. waters, and Dong Energy (out of Denmark) have identified key opportunities along the Atlantic Coast, a region that will undoubtedly serve as a litmus test for renewables developers, both at home and abroad.

Looking Forward – The Countdown is ON!

If OTC 2015 taught us anything, it was to expect (and embrace) the unexpected.  And while we anxiously await the valuable lessons awaiting us at OTC 2016, it’s important to realize the lessons we are learning right now, like with offshore renewables.

Now more than ever it is clear – in the most pressing of times, and against the most arduous of circumstances, we as an industry must continue to find ways to innovate and broaden our horizons.  Only then can we be the true visionaries that global energy needs.

OTC 2016 will kick off on May 2 at NRG Park here in Houston.  We look forward to seeing you there.

Based in Houston, TX GlobalSpeak Translations is an Official OTC 2016 Language Services Provider translating signage for the conference in multiple languages. If your company would like us to help you with your international business while at OTC 2016, our expert oil and gas language translations specialists are here to serve you in over 120 spoken languages.

Contact GlobalSpeak Translations at 844-55-SPEAK or email info@globalspeaktranslations.com

About Flor Dimassi

Flor Dimassi, GlobalSpeakWith more than 20 years experience in translation and interpretation, Flor Dimassi, CEO of Global Speak Translations, stays on the pulse of what is happening in the international energy arena. She turns language and cultural diversity into business opportunities for her clients.  Learn more at www.globalspeaktranslations.com.

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